{"_format":"retentionlab-klaviyo-flow-export","_version":"1.0","_generated_at":"2026-05-05T12:36:28.492Z","_generated_by":"RetentionLab — https://retentionlab.polsia.app","_schema_note":"DEMO FILE — Stride sample. Run your own audit at retentionlab.polsia.app to get this for your store.","store_url":"https://strideapparel.co","flow":{"name":"Welcome Series — Stride","description":"Demo: 3-email welcome sequence generated by RetentionLab for Stride","trigger":{"type":"list_subscribed","list_name":"Newsletter","klaviyo_setup":"Flows → Create Flow → Build Your Own → Trigger: \"Subscribed to List\" → select your newsletter list"},"messages":[{"position":1,"delay_days":0,"delay_label":"Send immediately after opt-in (Day 0)","klaviyo_time_delay":{"value":0,"unit":"days","note":"No delay — sends immediately"},"subject":"You didn't buy gear. You invested in a standard.","preview_text":"What Stride is built around — and why it shows up differently in how you train.","from_name":"Stride","from_email":"hello@yourdomain.com","body_plain":"You just joined a brand that takes the word 'performance' seriously.\n\nNot as a marketing category. Not as a reason to charge more for synthetic fabric. As an actual standard.\n\nStride exists because the activewear market divided itself into two camps: functional-but-ugly technical wear and lifestyle-forward pieces that fell apart after 40 washes. Both had missed something.\n\nEvery piece Stride makes starts with a movement brief, not a trend brief. What's the full range of motion? Where does the fabric need to flex? Where does heat build?\n\nThe result is gear that works harder than it looks like it should.\n\n— The Stride Team\n\nP.S. Next email: the right starting pieces based on how you actually train."},{"position":2,"delay_days":2,"delay_label":"2 days after opt-in (Day 2)","klaviyo_time_delay":{"value":2,"unit":"days","note":"Add Time Delay of 2 day(s)"},"subject":"What's your primary training right now?","preview_text":"The starting pieces depend on your activity — here's how to choose.","from_name":"Stride","from_email":"hello@yourdomain.com","body_plain":"Activewear is category-specific.\n\nHere's a quick breakdown:\n\n→ If you're running:\nThe Draft Short and the Baseline Tee. Built for real mileage.\n\n→ If you're in the gym:\nThe Foundation Jogger and the Motion Tank. The jogger has reinforced knee panels for floor work.\n\n→ If you're cross-training or outdoors:\nThe Traverse Zip and the Grid Legging. Built for variable conditions.\n\nShop by activity → [CTA]\n\n— The Stride Team"},{"position":3,"delay_days":4,"delay_label":"4 days after opt-in (Day 4)","klaviyo_time_delay":{"value":4,"unit":"days","note":"Add Time Delay of 4 day(s)"},"subject":"Your first Stride piece. Here's a push.","preview_text":"15% off, no code. Expires 48 hours.","from_name":"Stride","from_email":"hello@yourdomain.com","body_plain":"Quick one.\n\n15% off your first order. No code required. Applied at checkout.\n\nExpires 48 hours from when this email landed.\n\nWe don't discount regularly. This offer exists because you're new here and we'd rather earn your first order than wait.\n\nShop with 15% off → [CTA]\n\nThanks for being here. Now go train.\n\n— The Stride Team"}]},"implementation_guide":{"estimated_setup_time":"15–20 minutes","steps":["1. In Klaviyo, go to Flows → Create Flow → Build Your Own","2. Name the flow \"Welcome Series — Stride\"","3. Set trigger: Metric → \"Subscribed to List\" → select your newsletter list","4. Drag an \"Email\" action for each message — use subjects and body_plain from this file","5. Add Time Delay blocks between emails per delay_days","6. Update from_email to your actual sending domain before going live"],"important_notes":["This is a DEMO file","Run your own free audit at retentionlab.polsia.app to get a Welcome Series generated for your actual store"]}}