{"_format":"retentionlab-klaviyo-flow-export","_version":"1.0","_generated_at":"2026-05-05T12:39:20.559Z","_generated_by":"RetentionLab — https://retentionlab.polsia.app","_schema_note":"DEMO FILE — Halo sample. Run your own audit at retentionlab.polsia.app to get this for your store.","store_url":"https://halobeautystudio.co","flow":{"name":"Welcome Series — Halo","description":"Demo: 3-email welcome sequence generated by RetentionLab for Halo","trigger":{"type":"list_subscribed","list_name":"Newsletter","klaviyo_setup":"Flows → Create Flow → Build Your Own → Trigger: \"Subscribed to List\" → select your newsletter list"},"messages":[{"position":1,"delay_days":0,"delay_label":"Send immediately after opt-in (Day 0)","klaviyo_time_delay":{"value":0,"unit":"days","note":"No delay — sends immediately"},"subject":"Color as a language. Welcome to Halo.","preview_text":"What we believe about makeup — and why it shapes everything we make.","from_name":"Halo","from_email":"hello@yourdomain.com","body_plain":"You just joined a community that takes color seriously.\n\nNot seriously in a studied, restrained way. Seriously in the sense that we believe color is a form of language — one you've been speaking since the first time you tried on a shade that felt like yourself.\n\nHalo started with a different premise: the average person isn't a professional MUA who needs 14-step tutorials. She's someone who knows what she likes, wants it to work, and doesn't have 45 minutes in the morning.\n\nSo we built products that perform without instruction. Pigments formulated for one-pass payoff. Foundations that blend without a beauty blender.\n\nExplore the collection. Start with the bestsellers. Then take the shade quiz — it's two minutes and genuinely useful.\n\n— The Halo Team\n\nP.S. Next email: the looks our community built this month."},{"position":2,"delay_days":2,"delay_label":"2 days after opt-in (Day 2)","klaviyo_time_delay":{"value":2,"unit":"days","note":"Add Time Delay of 2 day(s)"},"subject":"The looks our community built this month","preview_text":"Real customers. Real shades. What's landing right now.","from_name":"Halo","from_email":"hello@yourdomain.com","body_plain":"We let our community build this email.\n\nHere's what's landing right now:\n\n→ The five-minute face\nFoundation in Warm Ivory or Warm Sand, Blush in Petal + Highlighter in Sunrise. 5 minutes. Photographs clean.\n\n→ The editorial eye\nMatte Shadow in Ember + Liner in Onyx + Lengthening Mascara. One palette, two directions.\n\n→ The no-foundation skin\nTinted SPF 40 + Concealer in Almond + Setting Powder in Translucent.\n\nExplore bestsellers → [CTA]\n\n— The Halo Team\n\nP.S. Not sure about your shade? The quiz takes 2 minutes and gets it right 91% of the time."},{"position":3,"delay_days":4,"delay_label":"4 days after opt-in (Day 4)","klaviyo_time_delay":{"value":4,"unit":"days","note":"Add Time Delay of 4 day(s)"},"subject":"Find your shade. 15% off when you do.","preview_text":"Take the shade quiz → get a recommendation → save 15% on your first order.","from_name":"Halo","from_email":"hello@yourdomain.com","body_plain":"Here's how this works.\n\nTake the shade quiz. It asks four questions. At the end, it recommends your exact foundation match.\n\nAdd it to your cart. The 15% off is already applied at checkout. No code needed.\n\nExpires 48 hours from when this email arrived.\n\nIf you already know your shade, the 15% applies to everything on your list.\n\nFind your shade + save 15% → [CTA]\n\n— The Halo Team\n\nP.S. If the quiz recommends a shade and it's not quite right, we'll exchange it, no questions asked."}]},"implementation_guide":{"estimated_setup_time":"15–20 minutes","steps":["1. In Klaviyo, go to Flows → Create Flow → Build Your Own","2. Name the flow \"Welcome Series — Halo\"","3. Set trigger: Metric → \"Subscribed to List\" → select your newsletter list","4. Drag an \"Email\" action for each message — use subjects and body_plain from this file","5. Add Time Delay blocks between emails per delay_days","6. Update from_email to your actual sending domain before going live"],"important_notes":["This is a DEMO file","Run your own free audit at retentionlab.polsia.app to get a Welcome Series generated for your actual store"]}}