{"_format":"retentionlab-klaviyo-flow-export","_version":"1.0","_generated_at":"2026-05-05T13:04:03.872Z","_generated_by":"RetentionLab — https://retentionlab.polsia.app","_schema_note":"DEMO FILE — Verdant sample. Run your own audit at retentionlab.polsia.app to get this for your store.","store_url":"https://verdantskinco.com","flow":{"name":"Welcome Series — Verdant","description":"Demo: 3-email welcome sequence generated by RetentionLab for Verdant","trigger":{"type":"list_subscribed","list_name":"Newsletter","klaviyo_setup":"Flows → Create Flow → Build Your Own → Trigger: \"Subscribed to List\" → select your newsletter list"},"messages":[{"position":1,"delay_days":0,"delay_label":"Send immediately after opt-in (Day 0)","klaviyo_time_delay":{"value":0,"unit":"days","note":"No delay — sends immediately"},"subject":"Your skin doesn't need more products. It needs the right ones.","preview_text":"What makes Verdant different — and the ingredients that actually move the needle.","from_name":"Verdant","from_email":"hello@yourdomain.com","body_plain":"You just subscribed to a brand that thinks most skincare is noise.\n\nNot because clean beauty is a trend. But because the majority of products are built around what photographs well, not what your skin actually does with them.\n\nVerdant started with a different question: what does the evidence say?\n\nA small set of ingredients with strong clinical evidence. Retinol without the irritation. Ceramides that match your skin's natural lipid profile. Vitamin C in the form that doesn't oxidize before it's useful.\n\nWe built our line around those ingredients. Nothing is there for label appeal.\n\nExplore what we make. Start with the ingredient pages.\n\n— The Verdant Team\n\nP.S. Next email: a morning and evening routine guide built specifically for Verdant products."},{"position":2,"delay_days":2,"delay_label":"2 days after opt-in (Day 2)","klaviyo_time_delay":{"value":2,"unit":"days","note":"Add Time Delay of 2 day(s)"},"subject":"The 4-step Verdant morning routine (takes 3 minutes)","preview_text":"How the products stack, in what order, and why the sequence matters.","from_name":"Verdant","from_email":"hello@yourdomain.com","body_plain":"Most skincare fails because of sequencing, not ingredients.\n\nHere's the Verdant morning routine:\n\nStep 1: Gentle Cleanser — 30 seconds. Preserves barrier without stripping it.\n\nStep 2: Brightening Vitamin C Serum — Apply to damp skin. Give it 90 seconds to set.\n\nStep 3: Ceramide Moisture Barrier — Lightweight. Locks in the serum, restores lipid structure.\n\nStep 4: Mineral SPF 40 — Last step, every morning.\n\nTotal: 3 minutes. Most customers feel a difference in skin texture within 10–14 days.\n\nShop the routine → [CTA]\n\n— The Verdant Team"},{"position":3,"delay_days":4,"delay_label":"4 days after opt-in (Day 4)","klaviyo_time_delay":{"value":4,"unit":"days","note":"Add Time Delay of 4 day(s)"},"subject":"What your skin should feel like at day 30","preview_text":"The outcomes we're actually promising — and why 30 days is the real measure.","from_name":"Verdant","from_email":"hello@yourdomain.com","body_plain":"Skincare takes time. Your skin turns over on a 28-day cycle.\n\nHere's what you should reasonably expect:\n\nBy day 7: Skin texture starts to even.\nBy day 14: Brightening from Vitamin C becomes noticeable.\nBy day 21: Barrier function improves. Skin holds moisture better.\nBy day 30: The outcomes customers consistently report — \"my skin looks different.\"\n\nIf you haven't started yet: 12% off your first order. No code. Applied at checkout.\n\nValid for 48 hours.\n\nStart the 30-day test → [CTA]\n\n— The Verdant Team\n\nP.S. Reply with one sentence about your skin type and we'll tell you exactly what to order first."}]},"implementation_guide":{"estimated_setup_time":"15–20 minutes","steps":["1. In Klaviyo, go to Flows → Create Flow → Build Your Own","2. Name the flow \"Welcome Series — Verdant\"","3. Set trigger: Metric → \"Subscribed to List\" → select your newsletter list","4. Drag an \"Email\" action for each message — use subjects and body_plain from this file","5. Add Time Delay blocks between emails per delay_days","6. Update from_email to your actual sending domain before going live"],"important_notes":["This is a DEMO file","Run your own free audit at retentionlab.polsia.app to get a Welcome Series generated for your actual store"]}}