{"_format":"retentionlab-klaviyo-flow-export","_version":"1.0","_generated_at":"2026-05-05T09:44:26.978Z","_generated_by":"RetentionLab — https://retentionlab.polsia.app","_schema_note":"DEMO FILE — Atlas & Oak sample. Run your own audit at retentionlab.polsia.app to get this for your store.","store_url":"https://atlasandoak.com","flow":{"name":"Welcome Series — Atlas & Oak","description":"Demo: 3-email welcome sequence generated by RetentionLab for Atlas & Oak Men's Grooming","trigger":{"type":"list_subscribed","list_name":"Newsletter","klaviyo_setup":"Flows → Create Flow → Build Your Own → Trigger: \"Subscribed to List\" → select your newsletter list"},"messages":[{"position":1,"delay_days":0,"delay_label":"Send immediately after opt-in (Day 0)","klaviyo_time_delay":{"value":0,"unit":"days","note":"No delay — sends immediately when flow is triggered"},"subject":"Welcome to Atlas & Oak — here's what makes us different","preview_text":"Real ingredients. No shortcuts. Here's our story.","from_name":"Atlas & Oak","from_email":"hello@atlasandoak.com","body_plain":"Welcome to Atlas & Oak.\n\nWe started this brand because most grooming products are full of filler ingredients and marketing spin. We built Atlas & Oak differently — every formula starts with what your skin actually needs, not what's cheapest to make.\n\nOur best-sellers are our Charcoal Face Wash and the Cedarwood Beard Oil. Both are crafted with premium ingredients and tested by real people (not just lab samples).\n\nAs a new subscriber, you get 15% off your first order: use code WELCOME15 at checkout.\n\n→ Shop the collection: https://atlasandoak.com\n\nThe Atlas & Oak team","body_html":"\n\n\n\n\n\nWelcome to Atlas & Oak — here's what makes us different\n\n\n\n \n \n \n
\n \n \n \n \n \n \n \n \n \n \n \n \n \n
\n Atlas & Oak\n
\n
\n

Welcome to Atlas & Oak.

We started this brand because most grooming products are full of filler ingredients and marketing spin. We built Atlas & Oak differently — every formula starts with what your skin actually needs, not what's cheapest to make.

Our best-sellers are our Charcoal Face Wash and the Cedarwood Beard Oil. Both are crafted with premium ingredients and tested by real people (not just lab samples).

As a new subscriber, you get 15% off your first order: use code WELCOME15 at checkout.

→ Shop the collection: https://atlasandoak.com

The Atlas & Oak team

\n
\n
\n

\n You're receiving this email because you subscribed to Atlas & Oak.
\n Unsubscribe\n  · \n View address\n

\n
\n\n \n \n \n \n \n
\n

\n Generated by RetentionLab\n

\n
\n
\n\n"},{"position":2,"delay_days":2,"delay_label":"2 days after opt-in (Day 2)","klaviyo_time_delay":{"value":2,"unit":"days","note":"Add a Time Delay of 2 days before this email in Klaviyo"},"subject":"The grooming routine that actually sticks (3 steps)","preview_text":"Simple, consistent, effective. Here's what works.","from_name":"Atlas & Oak","from_email":"hello@atlasandoak.com","body_plain":"A lot of guys overcomplicate grooming.\n\nHere's the 3-step routine we recommend for most skin types:\n\n1. Cleanse — our Charcoal Face Wash removes buildup without stripping moisture (use morning and night)\n2. Moisturise — a lightweight moisturiser keeps skin balanced and prevents dryness\n3. Protect — SPF in the morning. Non-negotiable.\n\nThat's it. Consistent beats complicated every time.\n\nIf you're just starting out, our Starter Kit bundles all three steps at a discount: https://atlasandoak.com/starter-kit\n\nAny questions? Reply to this email — we actually read them.\n\nThe Atlas & Oak team","body_html":"\n\n\n\n\n\nThe grooming routine that actually sticks (3 steps)\n\n\n\n \n \n \n
\n \n \n \n \n \n \n \n \n \n \n \n \n \n
\n Atlas & Oak\n
\n
\n

A lot of guys overcomplicate grooming.

Here's the 3-step routine we recommend for most skin types:

1. Cleanse — our Charcoal Face Wash removes buildup without stripping moisture (use morning and night)
2. Moisturise — a lightweight moisturiser keeps skin balanced and prevents dryness
3. Protect — SPF in the morning. Non-negotiable.

That's it. Consistent beats complicated every time.

If you're just starting out, our Starter Kit bundles all three steps at a discount: https://atlasandoak.com/starter-kit

Any questions? Reply to this email — we actually read them.

The Atlas & Oak team

\n
\n
\n

\n You're receiving this email because you subscribed to Atlas & Oak.
\n Unsubscribe\n  · \n View address\n

\n
\n\n \n \n \n \n \n
\n

\n Generated by RetentionLab\n

\n
\n
\n\n"},{"position":3,"delay_days":5,"delay_label":"5 days after opt-in (Day 5)","klaviyo_time_delay":{"value":3,"unit":"days","note":"Add a Time Delay of 3 days before this email in Klaviyo (Day 2 + 3 = Day 5)"},"subject":"Still haven't tried Atlas & Oak? Here's an honest reason why you should","preview_text":"We'll let our customers do the talking.","from_name":"Atlas & Oak","from_email":"hello@atlasandoak.com","body_plain":"I'll keep this short.\n\nIf you're still on the fence, here's what our customers say about the Charcoal Face Wash — our #1 product:\n\n\"I've tried every face wash under the sun. This is the only one that doesn't leave my face feeling tight or greasy. Been using it for 6 months.\" — Marcus T.\n\n\"My girlfriend actually commented that my skin looked better. That never happens.\" — David R.\n\n\"Worth every penny. I was sceptical but the results speak for themselves.\" — James K.\n\nYour 15% welcome discount (WELCOME15) expires in 48 hours.\n\n→ Try it risk-free: https://atlasandoak.com/charcoal-face-wash\n\nThe Atlas & Oak team","body_html":"\n\n\n\n\n\nStill haven't tried Atlas & Oak? Here's an honest reason why you should\n\n\n\n \n \n \n
\n \n \n \n \n \n \n \n \n \n \n \n \n \n
\n Atlas & Oak\n
\n
\n

I'll keep this short.

If you're still on the fence, here's what our customers say about the Charcoal Face Wash — our #1 product:

\"I've tried every face wash under the sun. This is the only one that doesn't leave my face feeling tight or greasy. Been using it for 6 months.\" — Marcus T.

\"My girlfriend actually commented that my skin looked better. That never happens.\" — David R.

\"Worth every penny. I was sceptical but the results speak for themselves.\" — James K.

Your 15% welcome discount (WELCOME15) expires in 48 hours.

→ Try it risk-free: https://atlasandoak.com/charcoal-face-wash

The Atlas & Oak team

\n
\n
\n

\n You're receiving this email because you subscribed to Atlas & Oak.
\n Unsubscribe\n  · \n View address\n

\n
\n\n \n \n \n \n \n
\n

\n Generated by RetentionLab\n

\n
\n
\n\n"}]},"implementation_guide":{"estimated_setup_time":"15–20 minutes","steps":["1. In Klaviyo, go to Flows → Create Flow → Build Your Own","2. Name the flow \"Welcome Series — [Your Brand]\"","3. Set trigger: Metric → \"Subscribed to List\" → select your newsletter list","4. Drag an \"Email\" action onto the canvas — this is Email 1 (sends immediately)","5. In the email editor: paste subject from messages[0].subject, preview text from messages[0].preview_text","6. Paste the HTML from messages[0].body_html into the HTML editor (Custom HTML template)","7. Add a \"Time Delay\" block → 2 days","8. Add a second \"Email\" action — repeat with messages[1] content","9. Add another \"Time Delay\" block → 3 days (total: Day 5)","10. Add a third \"Email\" action — repeat with messages[2] content","11. Update from_email to your actual sending address before going live","12. Set all 3 emails to \"Live\" status and save the flow"],"important_notes":["This is a DEMO file based on the Atlas & Oak sample store","Run your own free audit at retentionlab.polsia.app to get this generated for your actual store","Update from_email to your real sending domain before going live","The {{ unsubscribe_url }} and {{ organization.full_address }} tokens are Klaviyo dynamic tags — leave them as-is"]}}