Atlas & Oak
Premium Men's Grooming
atlasandoak.com
Audit Complete
Klaviyo · Shopify
Atlas & Oak has a strong brand and a product line that earns loyalty — but the email program is barely working. Two of six key flows are missing entirely, three others are single-touch. The result: roughly 6% of revenue from email when top Shopify grooming brands average 28–32%. That gap translates to about $11,400 in unrealized monthly revenue.
Revenue Left on the Table
~$11,400/mo
Based on Atlas & Oak's estimated monthly revenue vs. what a mature Shopify email program generates for comparable grooming brands.
~$47,500
Est. monthly revenue
~6%
Current email contribution
~30%
Benchmark (top-quartile)
~$11,400
Monthly gap
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No active Welcome Flow detected. New subscribers are entering the list and receiving nothing — not a thank-you, not a brand story, not an offer. Welcome emails average a 50–60% open rate across Shopify brands. Atlas & Oak is leaving its highest-engagement window completely empty.
→ Build a 3-email Welcome Series: brand story → bestseller spotlight → first-purchase incentive
💰 Revenue opportunity: ~$3,200/mo — based on estimated new subscriber volume × average order value × typical welcome-to-purchase conversion rate of 4–6%
C
Abandoned Cart
Needs Work
Cart abandonment emails are configured and sending, but only as a single touch at 1 hour. The industry standard is a 3-email recovery sequence (1h → 24h → 72h). The second and third emails, which typically carry 40–50% of cart recovery revenue, are missing entirely.
→ Extend to a 3-step sequence with personalized product images and a time-limited offer in email 3
💰 Revenue opportunity: ~$1,500/mo — incremental recovery from adding follow-up touches to an already-triggered flow
Post-purchase flow is limited to the Shopify order confirmation. There's no replenishment sequence for consumable products (face wash, moisturizer), no cross-sell from shave to skincare, and no LTV-building sequence that turns a one-time buyer into a loyalist. Grooming is a repeat-purchase category — the post-purchase window is Atlas & Oak's most valuable and most ignored flow.
→ Build a 4-email post-purchase sequence: onboard new buyer → cross-sell → replenishment nudge at day 30 → loyalty invitation
💰 Revenue opportunity: ~$2,100/mo — from increased repeat purchase rate and AOV lift through cross-sell
F
Browse Abandonment
Critical
Not configured. Visitors who view product pages — the highest-intent segment after cart adders — leave the site and receive zero follow-up. Browse abandonment flows are one of the fastest wins in Klaviyo: they require minimal copy, fire on high-intent behavior, and typically deliver $4–8 per email sent for grooming brands.
→ Set up a 2-email browse abandonment flow with product spotlight at 4h and social proof + urgency at 24h
💰 Revenue opportunity: ~$4,600/mo — estimated from subscriber browse volume × typical browse-to-purchase conversion of 2–3%
A 60-day lapsed buyer campaign exists but uses generic "we miss you" copy with no reference to what the customer previously purchased. A grooming buyer who bought shave oil should receive a different re-engagement message than someone who bought face wash. Personalizing winbacks by product category typically lifts click rates 30–40%.
→ Segment winback flows by last product category and trigger at 45 days with a replenishment angle
The list hasn't been formally cleaned in over 8 months. No engaged vs. unengaged segmentation is in place — all campaigns are sending to the full list, including subscribers who haven't opened an email in 6+ months. This degrades deliverability over time and means engaged buyers are competing in the inbox with cold addresses. Open rate is likely suppressed 3–5 points as a result.
→ Create an "Engaged 90-day" segment for campaigns, sunset subscribers unengaged past 180 days after a 3-email re-permission flow
Welcome Series Build — $299
Want this Welcome Series live in your Klaviyo this week?
$299 — we build all 3 emails to your brand voice, hand off Klaviyo-ready in 5 business days. No call required.
- Custom-written for your store's voice and products
- Designed HTML + plain text variants
- Subject lines and preview text for all 3 emails
- Klaviyo-ready file exports, ready to import
- One full revision round included. Money-back if it doesn't ship.
Hey,
You just joined a list that doesn't mess around.
Atlas & Oak exists because most men's grooming brands are either luxury theater or drugstore mediocrity — and the gap between them was embarrassingly wide. We built into that gap.
Everything we make starts with one question: would a man who actually cares about his routine reach for this every single day? If the answer isn't immediate and obvious, it doesn't make the cut.
Here's what that looks like in practice:
Our Precision Shave Oil is concentrated. One pump covers your whole face. No foam, no residue, no 14-ingredient ingredient list that reads like a chemistry exam. Just a close shave and skin that doesn't feel like sandpaper afterward.
Our Daily Face Wash strips exactly what needs to go. Not your face's natural moisture. Not the barrier you've been building. Just the grime and the end-of-day accumulation that nobody talks about but everyone has.
This week, take a look at what we make. There's no pressure, no countdown timer, no manufactured urgency. Just good products that do what they say.
— The Atlas & Oak Team
P.S. In a couple of days we'll send you something with our most-reordered products and why men keep coming back. Worth a look.
A lot of grooming products work once.
Ours get reordered.
We don't say that to sound impressive — we say it because the repeat purchase rate is what keeps us honest. If a product wasn't genuinely better, nobody would come back. Especially not at our prices.
Here's what men are coming back for:
→ Precision Shave Oil
The most-reordered product we make. Men who switch from foam rarely go back. It's not nostalgic ritual — it's genuinely better for your skin and closer on a single pass. One bottle lasts 90 days.
→ Daily Face Wash (Activated Charcoal)
Not a scrub. Not a foam explosion. A clean, effective wash that pulls out pore-clogging buildup without stripping your skin. Works best as a daily replacement for whatever bar of soap has been sitting on your shower shelf since 2019.
→ Hydration Balm
The step most men skip. The step that makes everything else work better. Lightweight, non-greasy, takes 10 seconds. Your face will feel different by day three. We're not overselling that.
If you've been thinking about trying something, these are the three places to start. They work together, but each one stands alone.
Shop the lineup → [CTA]
More from us soon.
— The Atlas & Oak Team
We'll keep this short.
You've heard what we make and why it works. If you've been on the fence, here's a reason to get off it.
15% off your first order. No code. It's already applied at checkout.
Valid for 48 hours from when this email landed.
We don't run sales. We don't have a perpetual 20%-off banner on the homepage. This offer exists because you're new here and we'd rather earn your business than wait for you to forget about us.
If the Precision Shave Oil is on your list, now's the time. Same for the Daily Face Wash. Same for anything you've been watching.
Start your first order → [CTA]
After this, you're on the regular list. No more discounts — just updates when we drop something new and the occasional note when something's worth your attention.
Thanks for being here.
— The Atlas & Oak Team
P.S. The 15% works on everything, including bundles. If you've been eyeing the Shave + Skin starter kit, this is the cheapest it gets.
K
Download Klaviyo-ready JSON
Free with every audit · Import in 20 min
Every audit includes a Klaviyo-ready JSON file with all 3 Welcome Series emails — subjects, preview text, and responsive HTML. Download the demo to see exactly what you get.
3-step setup
① Klaviyo → Flows → Create Flow
② Set trigger: Subscribed to List → Newsletter
③ Add 3 email actions — paste copy from the JSON
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