Can you write compliance-safe copy for supplements?
+
Yes. We write within FTC and FDA guidelines — outcome language uses "supports," "helps," and "may" framing rather than disease-claim language. We don't make structure/function claims that cross into drug claim territory. If your brand has specific legal review requirements, the deliverables include an editable HTML template that your compliance team can review before import. We flag any copy that needs your team's sign-off in the revision notes.
How do you handle brands with both subscription and one-time purchase options?
+
We build conditional splits in the post-purchase flow that detect which purchase type occurred. One-time buyers get the subscription conversion sequence (days 14, 25, 35). Existing subscribers get a loyalty deepening sequence that introduces complementary products and reinforces habit formation. If your Shopify setup uses a subscription app like Recharge or Bold Subscriptions, we confirm the flow triggers are compatible during intake.
Do you write for both clinical and lifestyle wellness positioning?
+
Both — and the voice is quite different. Clinical wellness (physician-formulated, evidence-based, bioavailability claims) needs precision, credentialing, and technical confidence. Lifestyle wellness (daily rituals, clean ingredients, community-first) needs warmth, identity language, and aspirational framing. The intake form captures your positioning tier. We've written for everything from clinical-grade nootropics to plant-based adaptogens to sports nutrition, and the copy approach varies accordingly.
How do you build the results timeline without overpromising?
+
We use customer-observable milestones rather than guaranteed outcomes. Instead of "you'll feel more focused in 7 days," we write "most customers report noticing a difference by week 2 — here's what to pay attention to." This sets appropriate expectations, reduces returns, and creates an open loop that drives engagement through the education sequence. It also reads as more honest and credible, which wellness buyers specifically respond to.
Can the subscription conversion flow work if I don't currently offer Subscribe & Save?
+
If you don't currently offer Subscribe & Save, we build the post-purchase flow as a replenishment sequence instead — optimized for capturing the reorder at the natural product depletion window. This still recovers a significant portion of the LTV that subscription would capture. We'll note in the intake form whether you have subscription set up, and we'll adapt the flow architecture accordingly. Adding a subscription option (Recharge is $99/mo) is typically worth doing before flow build — the ROI math is significant at almost any revenue level.