Transparent Pricing

Email retention without
the agency markup

$299 per flow build. Done-for-you. Klaviyo-ready in 5 business days. No retainer, no lock-in, no surprise invoices.

Fixed price. Always.
No monthly commitment
5-day delivery guarantee

What email retention actually costs

Three paths to the same flows — very different price tags and timelines.

DIY
Klaviyo + your time
$0 software / your hours
Agency
Hire a retainer shop
$3K–8K/mo
RetentionLab
Done-for-you builds
$299 per flow
Setup time 20–40 hrs per flow If you actually get around to it 30–60 day onboarding Then 4–8 weeks to first email live 5 business days Guaranteed. Refund if we miss it.
First-year cost $2,000–4,000 founder time Per flow, at $50–100/hr opportunity cost $36K–96K 12-month retainer, billed monthly $299–799 one-time Nothing more. Ever.
Turnaround Whenever you get to it Most founders never finish 4–8 weeks After onboarding, briefs, and rounds 5 business days
Custom copy Only if you write it Most use generic templates Hit or miss Junior writers, high turnover Written for your vertical Brand voice intake + your products
Klaviyo-ready You build the flows Configuration, triggers, filters — all on you Deployed in your account Part of the retainer scope JSON export + HTML delivered Import in 2 minutes. Or we set it up.
Brand voice match As good as you are Only if you're a good writer Generic agency voice Rarely vertical-matched Intake-matched, always Tone, products, audience — all informed
Strategy included None You figure out what to build Sometimes Strategy calls, if in scope Audit-backed recommendations We show you which flow to build first
Lock-in None 3–6 month contract typical Early exit fees common None. Ever. Buy one, buy three, or walk away

← Swipe to compare all three options →

Pick a flow. Any flow.

Fixed prices. One-time. No retainer required to get started.

Entry Offer

Custom Welcome Series Build

Three on-brand emails that convert first-time visitors into buyers — written in your voice, Klaviyo-ready in 5 days.

$299
One-time, fixed price
  • 3-email Welcome Series in your brand voice
  • HTML + plain-text, Klaviyo JSON export
  • 5-business-day turnaround guarantee
  • One full revision round included
  • Subject lines + preview text for all 3 emails
Get started — $299
See what a $299 build delivers →
Entry Offer

Abandoned Cart Build

Three cart recovery emails — 1h, 24h, and 72h post-abandonment — written in your brand voice.

$299
One-time, fixed price
  • 3-email sequence at 1h / 24h / 72h
  • Klaviyo JSON export delivered
  • Written in your brand voice, not a template
  • 5-business-day turnaround
  • One revision round included
Get started — $299
Entry Offer

Post-Purchase Build

Four emails that turn one-time buyers into repeat customers — from thank you to cross-sell.

$299
One-time, fixed price
  • 4-email sequence: thank you → upsell → review → cross-sell
  • Klaviyo JSON export delivered
  • Written for your products and AOV
  • 5-business-day turnaround
  • One revision round included
Get started — $299

A $299 Welcome Series pays back faster than you'd expect

Pick your monthly store revenue. We'll show you how many days until the build pays for itself — based on conservative email benchmarks for Shopify stores.

Monthly store revenue
Pays back in
30
days
$300
Monthly add
$3,301
Year-one return
11x
Return multiple

Estimated at 3% of monthly revenue from a properly configured Welcome Series — conservative relative to industry benchmarks (2–8%). Your actual results depend on list size, open rate, and offer strength.

Built for stores that move fast

See all case studies →

We had Klaviyo running for 8 months with zero flows live. $299 and 5 days later our Welcome Series was done. Converted at 6.8% in the first week.

Grooming brand founder Shopify, $18K/mo 6.8% Welcome conversion

The audit showed us exactly what was bleeding revenue. Core Three Bundle fixed it. We recovered $12K in the first 90 days just from the abandoned cart flow alone.

Apparel brand founder Shopify Plus, $35K/mo $12K recovered in 90 days

Hired an agency at $4,500/mo. Got generic copy and missed two deadlines. RetentionLab delivered the same three flows in 4 days for $799. Not a close call.

Skincare brand founder Shopify, $22K/mo 4-day delivery, bundle price

Questions before you buy

You don't need Klaviyo to place an order — we deliver the JSON and HTML files regardless. That said, the flows work best once Klaviyo is connected to your Shopify store. It takes about 30 minutes to set up if you haven't done it. We can walk you through it after delivery.
Yes — everything is fully editable in Klaviyo. The JSON imports directly and you can tweak subject lines, copy, timing, and design however you want after we deliver. You own it completely. Most clients use the copy as-is and just add their brand imagery.
Each $299 build includes: the full email copy (written from your intake brief), HTML + plain-text versions for every email, a Klaviyo-ready JSON export, subject line variants, and one revision round. For the $799 bundle, that's all three flows — 10 emails total — from a single intake form.
We write all the copy. After checkout, you fill out a short intake form (about 10 minutes): your store URL, brand voice notes, hero products, target customer, and anything to avoid. That's everything we need. You don't write a word — you just review and approve.
If we miss the turnaround deadline — 5 business days for single builds, 10 for the bundle — you get a full refund, no questions asked. If you're unsatisfied after the revision round, email us. We'll make it right.
Etsy templates are generic — same copy, same structure, sent to thousands of stores across every category. We write original copy for your store, your products, and your audience. We also use your audit data to know which angle to lead with based on your specific gaps. A template can't do that.
You can — and a good Klaviyo freelancer runs $75–150/hr. A single Welcome Series takes 15–25 hours to write, test, and configure properly. That's $1,125–3,750 before revisions, with no deadline guarantee. We're fixed price, faster, and specialized. You'd spend more time vetting freelancers than we take to deliver.
We don't sell retainers — by design. The model works because builds are scoped, fixed, and fast. If you want ongoing email strategy and campaign management, book a strategy call. We can point you to the right path for your store size and whether a Retention OS engagement makes sense.
Run the free audit first — it scores your store across all 6 email touchpoints and tells you exactly which gap is costing the most revenue. Most stores start with Welcome Series (highest volume, fastest payback), but if your cart abandonment rate is high the Abandoned Cart build often wins on ROI. The audit shows you the number.
Start with the Core Three Bundle — that covers your three highest-ROI flows. If you need a full Klaviyo system (browse abandonment, winback, sunset, VIP, and campaign strategy), that's a custom engagement. Book a free strategy call and we'll scope it.
If you work with Shopify brands and your clients ask about email, our partner program pays 20% commission on every referred build — $59.80 per $299 flow, $159.80 per $799 bundle. 60-day attribution window, payouts via Stripe on the 1st monthly. Takes 2 minutes to apply.

Not sure which flow to start with?

Book a free 15-min strategy call. We'll look at your store, tell you which flow has the highest expected ROI, and give you an honest read on whether any of our builds make sense for you right now.

Book a free 15-min call → Or run your free store audit first →