Can you handle pre-orders and drop-based apparel?
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Yes. Drop-based brands have a different conversion window than evergreen inventory brands — the urgency mechanics and timing in abandoned cart and post-purchase flows need to be calibrated to your drop cadence, not a generic 72-hour window. The intake form captures your launch model (drops vs. evergreen vs. mixed) and we write accordingly. We've built flows for limited-run streetwear, seasonal collections, and pre-order queues.
Do you work with brands that have large SKU catalogs?
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The flows we build use dynamic content blocks and Klaviyo's product feed integration to pull relevant products based on browse and cart behavior — so a 500-SKU catalog doesn't mean 500 email variants. You get dynamic templates that show the right products to the right subscriber automatically. The copy and structure stay consistent; the product recommendations are personalized by Klaviyo's engine.
How do you handle size and fit objection in cart abandonment copy?
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We address it directly — not with a generic "here's our size guide" link, but with copy that acknowledges the uncertainty, surfaces your return policy as a confidence signal ("free returns, no questions"), and includes size-specific social proof where available ("runs true to size — 847 reviews"). The structure is: product recall → confidence bridge → urgency. Most abandoned cart flows skip the middle step entirely.
Can you write for multiple personas — men's, women's, unisex?
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Yes. For brands with distinct gender segments, we build conditional content blocks in Klaviyo that swap copy, imagery guidance, and product references based on subscriber segment. For simpler setups, we write a voice that reads naturally across segments without feeling demographic-neutral to the point of blandness. The intake form captures your audience split and we scope the segmentation accordingly.
Do I need Klaviyo to use these flows?
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No — all deliverables include HTML + plain-text exports that import into any major ESP (Mailchimp, Omnisend, ActiveCampaign, Drip). The Klaviyo JSON with flow structure and conditional logic is included as a bonus for brands on Klaviyo. That said, Klaviyo's dynamic product feeds and segmentation are what unlock the full performance potential of these flows — if you're not on it and you're over $500K/year in revenue, the audit will tell you whether a migration makes sense.